Map the transaction
Write down what is sold, when access begins, what the buyer receives and what could interrupt delivery.
Define the difficult cases
Address duplicate orders, download problems, refund requests, chargebacks, cancellations and misuse before they occur.
Publish and version
Place policies where customers can read them before payment and keep a dated copy of every revision.
Match policy to delivery
Instant downloads, manually delivered services and recurring access create different customer expectations. Write rules for the actual transaction rather than borrowing generic language from another business.
Use plain-language summaries
Legal review may still be necessary, but customers should understand the practical rule before paying. Summarize important timing, eligibility and contact steps close to the purchase action.
Keep proof of acceptance
Preserve the policy version and checkout presentation connected to each order. If a dispute occurs later, you need the rule the customer actually saw—not only today’s edited page.
Frequently asked questions
Can I copy another seller’s policies?
No. Policies should match your offer, process, location and professional advice.
Where should policies appear?
Make them easy to find before purchase and link them near checkout.
A responsible next step
Use this guide to identify one action you can complete and document. Avoid changing everything at once. A small test with clear records usually teaches more than a large campaign built on assumptions.