State the offer clearly
A new visitor should understand what the page provides, who it helps and why it matters before scrolling.
Continue the advertisement
The page headline should match the reason the visitor clicked. A sudden change in topic or promise breaks confidence.
Advertisement area
Reserved for AdSense after site approval
Reserved for AdSense after site approval
Show one next action
Make the primary button visible, specific and functional on a phone. Remove nearby choices that compete with it.
Frequently asked questions
What is the first screen?
It is the page area visible before a visitor scrolls.
How many calls to action should appear?
Usually one primary action, repeated consistently when the page is longer.
A responsible next step
Use this guide to identify one action you can complete and document. Avoid changing everything at once. A small test with clear records usually teaches more than a large campaign built on assumptions.