Use fixed fields
Combine source, offer, asset, date and version in the same order for every campaign.
Keep a link register
Record the public link, final destination, purpose, owner and status. This prevents mystery links and accidental reuse.
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Review by label
Consistent names make it possible to compare messages and sources without relying on memory.
Frequently asked questions
Do I need expensive tracking software?
No. A consistent naming convention and a basic record are enough to begin.
What should a campaign name include?
Include the source, offer, asset or message, date, and test version.
A responsible next step
Use this guide to identify one action you can complete and document. Avoid changing everything at once. A small test with clear records usually teaches more than a large campaign built on assumptions.